BRING IT TO LIFE

Writing an inspirational Toyota ad for the Olympic Games during a global pandemic was funky. But I think we can all agree that quarantine life showed us, more than ever, that every space, every tool, every car… everything means nothing until we bring it to life. 

TOKYO x BEIJING OLYMPICS 60s

BEIJING WINTER OLYMPICS 30s

DIGITAL

CLIENT: Toyota

ART DIRECTOR: Francesco Maletta

AGENCY: Saatchi & Saatchi

YEAR: 2021