BRING IT TO LIFE
Writing an inspirational Toyota ad for the Olympic Games during a global pandemic was funky. But I think we can all agree that quarantine life showed us, more than ever, that every space, every tool, every car… everything means nothing until we bring it to life.
TOKYO x BEIJING OLYMPICS 60s
BEIJING WINTER OLYMPICS 30s
DIGITAL
CLIENT: Toyota
ART DIRECTOR: Francesco Maletta
AGENCY: Saatchi & Saatchi
YEAR: 2021