DNA

Hyundai’s N brand performance cars aren’t for everybody. They’re for motorsport enthusiasts and adrenaline junkies who live life in the fast lane. The types whose ideal Sunday afternoon consists of a cold can of Monster Energy and a Fast and Furious marathon (chronological, starting with Tokyo Drift). 

So, we made a campaign for them.

2023 Canadian Marketing Awards - Silver (Automotive PR)

The Soundtrack

We created a musical representation of what it feels like to go whole hog on a racetrack. We strapped a heart rate monitor onto the host of our product video, and put Mark Wilkins and Taylor Hagler behind the wheel of an Elantra N and Kona N, and gave them the greenlight to rip through the racetrack.

Using the heart rate data, we made an original song that’s mapped onto her heart’s BPM.

To top it off, we pressed that bad boy onto vinyl.

N Care

Self-care for gearheads.

NASMR

ASMR for people who’ve got that N in their in DNA.

BILLBOARDS

CLIENT: Hyundai

ART DIRECTOR: Francesco Maletta

AGENCY: Innocean

YEAR: 2022